L'Orologio Firenze

Piazza Santa Maria Novella, 24 
Florence,  50123

L’Orologio Firenze overlooks Santa Maria Novella, one of the most beautiful squares of Florence, in the true center of town and just a few minutes from the Duomo, Ponte Vecchio and the main shopping streets. A contemporary boutique hotel with a themed décor inspired by the magical world of Haute Horlogerie. Each floor is a homage to a house of luxurious wristwatches: Rolex, Vacheron - Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches. With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. Complete with fitness area, sauna and a lounge bar with smoking room L'Orologio is the ideal location for a refined and exacting clientele and for those seeking something unique.


  • 45 Euro Food and Beverage credit, per room, per stay
  • Welcome bottle of Prosecco and seasonal fruits bowl
  • 10% off BAR rates
The following amenities are subject to availability at the time of check-in/departure:
  • Upgrade
  • Early Check-in
  • Late Check-out

Combinable with Exclusive Amenities listed above. A two-night minimum stay applies for Suite Privileges.

  • One-Way airport transfer
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Suite Priveleges Terms

  • Junior Suite
  • Duplex
  • Suite

Information and pricing is subject to change without notice, including changes in the currency exchange rate. All prices are per night, per room, double occupancy, unless otherwise noted. Prices may vary by day of travel, season, duration and are subject to availability at time of booking. Valid on new reservations, not combinable with other offers unless otherwise noted and not applicable to groups. Resort fees, gratuities and taxes are not included unless specified.

Close Terms

Check In: 2:00 PM
Check Out: 12:00 PM